Somerset Pudong Riverside Shanghai-Tourism news

Shanghai Records Surge in Inbound Tourism in 2025, Welcoming Over 9.36 Million Visitors

SHANGHAI, Feb. 13, 2026 /PRNewswire/ -- Shanghai's tourism market rebounded strongly in 2025, with inbound travel rising sharply throughout the year. The city received 9.3602 million inbound visitors over the year, further cementing its position as a leading gateway for international travelers visiting China. Diversified and Balanced Source Markets According to data from the Shanghai Municipal Administration of Culture and Tourism, inbound arrivals climbed 39.58% year-over-year to 9.3602 million, with momentum accelerating toward year-end. December alone saw 1.0777 million inbound visits, up 45.56% from the same period a year earlier. Overnight stays accounted for the largest share of inbound travel. The city recorded 1.0397 million overnight visitors in December, an increase of 47.72% year-over-year, bringing the annual total to 8.7894 million, up 45.09%. The growth highlighted Shanghai's renewed appeal to international travelers and its continued role as a major urban destination in Asia. Arrivals from major source markets rose markedly. Arrivals from South Korea more than doubled to 909,100, a rise of 103.62% from a year earlier. Visitor numbers from Russia increased significantly, with December arrivals jumping 93.58% and the annual figure reaching 385,100, up 59.23%. Thailand contributed 513,700 visitors, up 70.16%, while Indonesia and Italy recorded annual increases of 62.13% and 52.43%, respectively. Traditional source markets such as Singapore, Malaysia and Australia maintained steady momentum, each posting growth of more than 30%, contributing to a more diversified inbound visitor mix and reflecting broad-based demand across both regional and long-haul markets. Inbound tourism services expanded in tandem, with travel agencies playing an increasingly central role. Agencies organized 180,500 inbound visits during the year, up 97.39% year-over-year, including 13,300 in December alone, a rise of 102.48%. Travel agencies received 274,900 inbound visitors overall, an increase of 55.49%, of which 231,700 were overnight stays, up 55.04%, reflecting steadily improving service capacity. Accommodation Sector Sees Strong Demand Thanks to visa-free policies and Shanghai's distinctive urban landscape, several boutique hotels reported robust performance. International travelers accounted for 66% of guests at the Yangtze Boutique Shanghai, with Europeans making up the largest group. Broadway Mansions Hotel, known for its panoramic views of the Bund and the Huangpu River, has become a popular stop for overseas visitors; international guests represented 20% of its clientele, with South Koreans making up the largest share. Moller Villa and Intercontinental\ Shanghai\ Ruijin reported foreign guest shares of 21% and 25%, respectively, underscoring the city's cultural and architectural heritage and the enduring appeal of its historic properties. Overall, Shanghai's accommodation market remained buoyant overall in 2025. In December, occupancy rates for star-rated hotels and other lodging establishments were broadly level at 63.30% and 63.29%. Star-rated hotels recorded a full-year occupancy rate of 65.86%, up 2.00 percentage points from a year earlier, reflecting sustained travel demand throughout the year. Five-star hotels, representing the high-end segment, delivered particularly strong results. Occupancy reached 70.71% in December, up 4.45 percentage points from a year earlier, while the annual average stood at 71.30%, an increase of 2.81 percentage points. Average daily room rates also climbed, reaching RMB 1,045.32 in December, up 9.29% year-over-year, with the annual average at RMB 978.80. As more targeted, high-end travel experiences come to market, Shanghai is expected to attract a growing number of international visitors in the coming years amid the continued recovery and evolution of global travel. Shaima from Dubai poses with her daughter for a portrait at Yuyuan Garden in Shanghai. Photo by Yang Yuhong / Xinmin Evening News

2026-02-13

Shanghai Records Surge in Inbound Tourism in 2025, Welcoming Over 9.36 Million Visitors

SHANGHAI, Feb. 13, 2026 /PRNewswire/ -- Shanghai's tourism market rebounded strongly in 2025, with inbound travel rising sharply throughout the year. The city received 9.3602 million inbound visitors over the year, further cementing its position as a leading gateway for international travelers visiting China. Diversified and Balanced Source Markets According to data from the Shanghai Municipal Administration of Culture and Tourism, inbound arrivals climbed 39.58% year-over-year to 9.3602 million, with momentum accelerating toward year-end. December alone saw 1.0777 million inbound visits, up 45.56% from the same period a year earlier. Overnight stays accounted for the largest share of inbound travel. The city recorded 1.0397 million overnight visitors in December, an increase of 47.72% year-over-year, bringing the annual total to 8.7894 million, up 45.09%. The growth highlighted Shanghai's renewed appeal to international travelers and its continued role as a major urban destination in Asia. Arrivals from major source markets rose markedly. Arrivals from South Korea more than doubled to 909,100, a rise of 103.62% from a year earlier. Visitor numbers from Russia increased significantly, with December arrivals jumping 93.58% and the annual figure reaching 385,100, up 59.23%. Thailand contributed 513,700 visitors, up 70.16%, while Indonesia and Italy recorded annual increases of 62.13% and 52.43%, respectively. Traditional source markets such as Singapore, Malaysia and Australia maintained steady momentum, each posting growth of more than 30%, contributing to a more diversified inbound visitor mix and reflecting broad-based demand across both regional and long-haul markets. Inbound tourism services expanded in tandem, with travel agencies playing an increasingly central role. Agencies organized 180,500 inbound visits during the year, up 97.39% year-over-year, including 13,300 in December alone, a rise of 102.48%. Travel agencies received 274,900 inbound visitors overall, an increase of 55.49%, of which 231,700 were overnight stays, up 55.04%, reflecting steadily improving service capacity. Accommodation Sector Sees Strong Demand Thanks to visa-free policies and Shanghai's distinctive urban landscape, several boutique hotels reported robust performance. International travelers accounted for 66% of guests at the Yangtze Boutique Shanghai, with Europeans making up the largest group. Broadway Mansions Hotel, known for its panoramic views of the Bund and the Huangpu River, has become a popular stop for overseas visitors; international guests represented 20% of its clientele, with South Koreans making up the largest share. Moller Villa and Intercontinental\ Shanghai\ Ruijin reported foreign guest shares of 21% and 25%, respectively, underscoring the city's cultural and architectural heritage and the enduring appeal of its historic properties. Overall, Shanghai's accommodation market remained buoyant overall in 2025. In December, occupancy rates for star-rated hotels and other lodging establishments were broadly level at 63.30% and 63.29%. Star-rated hotels recorded a full-year occupancy rate of 65.86%, up 2.00 percentage points from a year earlier, reflecting sustained travel demand throughout the year. Five-star hotels, representing the high-end segment, delivered particularly strong results. Occupancy reached 70.71% in December, up 4.45 percentage points from a year earlier, while the annual average stood at 71.30%, an increase of 2.81 percentage points. Average daily room rates also climbed, reaching RMB 1,045.32 in December, up 9.29% year-over-year, with the annual average at RMB 978.80. As more targeted, high-end travel experiences come to market, Shanghai is expected to attract a growing number of international visitors in the coming years amid the continued recovery and evolution of global travel. Shaima from Dubai poses with her daughter for a portrait at Yuyuan Garden in Shanghai. Photo by Yang Yuhong / Xinmin Evening News

2026-02-13

Experience Japanese contemporary art at Roppongi Crossing 2025. On now at the Mori Art Museum

TOKYO, Feb. 13, 2026 /PRNewswire/ -- The Mori Art Museum, on the 53rd floor of Tokyo's iconic Roppongi Hills, is again hosting the triennial exhibition Roppongi Crossing, providing a comprehensive look at Japan's contemporary art scene and rising social trends. Roppongi Crossing 2025: What Passes Is Time. We Are Eternal. takes "time" as a theme, featuring 21 artists, both solo and groups, some active in Japan, and some with roots in Japan, but active overseas. Fully bilingual, with a trial AI audio guide in approximately 20 languages available. Photography permitted. Wada Reijiro "MITTAG" 2025 Glass, brass, bronze, and brandy 238 x 212 x 79 cm Production Support / Courtesy: SCAI THE BATHHOUSE, Tokyo Installation view: "Roppongi Crossing 2025: What Passes Is Time. We Are Eternal.", Mori Art Museum, Tokyo, 2025-2026 Photo: Takehisa Naoki Photo courtesy: Mori Art Museum, Tokyo Key Highlights of the Roppongi Crossing 2025 Exhibition 1. Mystical AI-Controlled Bubble Installation, The Moon Underwater (A.A.Murakami)This work evokes ephemeral beauty unique to Japan, such as the moon in the night sky and cherry blossoms falling. 2. Subway Exit (ZUGAKOUSAKU & KURIEITO) 250 Meters Up!Humorous and impactful. A clear exhibition highlight. 3. MITTAG (Wada Reijiro) offers a unique, amber-colored view of Tokyo.A massive sculpture featuring brandy poured between two panes of glass. View Tokyo from this unique perspective. These highlights are in addition to a variety of other stimulating works, from traditional crafts to AI. Exhibition Title: Roppongi Crossing 2025: What Passes Is Time. We Are Eternal.Dates: Wednesday, December 3, 2025 – Sunday, March 29, 2026Venue: Mori Art Museum For more information, please visit Mori Art Museum website: www.mori.art.museum About the Mori Art Museum The Mori Art Museum, Tokyo, opened in 2003 seeking to become a contemporary art museum of international importance, symbolic of the status of Roppongi Hills in Tokyo as Cultural Heart of the City. The Museum with a global outlook is committed to presenting cutting-edge visual arts, architecture, design and other modes of creative practice from around the world, from a unique viewpoint informed by its ongoing dedication to the contemporary and international. Above all, it plays an especially vital role as a center for contemporary art from Japan and the wider Asia-Pacific, by focusing on the art of the region, decoding individual cultural backgrounds and positioning emerging trends within a broader global context. Last but not least, the Mori Art Museum is committed to the principle of Art + Life, encouraging to realize an enriched, vibrant and well-rounded society where art relates to all aspects of life.

2026-02-13

Experience Japanese contemporary art at Roppongi Crossing 2025. On now at the Mori Art Museum

TOKYO, Feb. 13, 2026 /PRNewswire/ -- The Mori Art Museum, on the 53rd floor of Tokyo's iconic Roppongi Hills, is again hosting the triennial exhibition Roppongi Crossing, providing a comprehensive look at Japan's contemporary art scene and rising social trends. Roppongi Crossing 2025: What Passes Is Time. We Are Eternal. takes "time" as a theme, featuring 21 artists, both solo and groups, some active in Japan, and some with roots in Japan, but active overseas. Fully bilingual, with a trial AI audio guide in approximately 20 languages available. Photography permitted. Wada Reijiro "MITTAG" 2025 Glass, brass, bronze, and brandy 238 x 212 x 79 cm Production Support / Courtesy: SCAI THE BATHHOUSE, Tokyo Installation view: "Roppongi Crossing 2025: What Passes Is Time. We Are Eternal.", Mori Art Museum, Tokyo, 2025-2026 Photo: Takehisa Naoki Photo courtesy: Mori Art Museum, Tokyo Key Highlights of the Roppongi Crossing 2025 Exhibition 1. Mystical AI-Controlled Bubble Installation, The Moon Underwater (A.A.Murakami)This work evokes ephemeral beauty unique to Japan, such as the moon in the night sky and cherry blossoms falling. 2. Subway Exit (ZUGAKOUSAKU & KURIEITO) 250 Meters Up!Humorous and impactful. A clear exhibition highlight. 3. MITTAG (Wada Reijiro) offers a unique, amber-colored view of Tokyo.A massive sculpture featuring brandy poured between two panes of glass. View Tokyo from this unique perspective. These highlights are in addition to a variety of other stimulating works, from traditional crafts to AI. Exhibition Title: Roppongi Crossing 2025: What Passes Is Time. We Are Eternal.Dates: Wednesday, December 3, 2025 – Sunday, March 29, 2026Venue: Mori Art Museum For more information, please visit Mori Art Museum website: www.mori.art.museum About the Mori Art Museum The Mori Art Museum, Tokyo, opened in 2003 seeking to become a contemporary art museum of international importance, symbolic of the status of Roppongi Hills in Tokyo as Cultural Heart of the City. The Museum with a global outlook is committed to presenting cutting-edge visual arts, architecture, design and other modes of creative practice from around the world, from a unique viewpoint informed by its ongoing dedication to the contemporary and international. Above all, it plays an especially vital role as a center for contemporary art from Japan and the wider Asia-Pacific, by focusing on the art of the region, decoding individual cultural backgrounds and positioning emerging trends within a broader global context. Last but not least, the Mori Art Museum is committed to the principle of Art + Life, encouraging to realize an enriched, vibrant and well-rounded society where art relates to all aspects of life.

2026-02-13

Agoda Unveils the Most Popular Destinations for Couples this Valentine's Day

SINGAPORE, Feb. 13, 2026 /PRNewswire/ -- Digital travel platform Agoda reports a 25% increase in travel interest among Asian couples for Valentine's weekend, according to accommodation searches made on Agoda for check-ins between 13-15 February 2026. Bangkok, Tokyo, and Kuala Lumpur have captured the hearts of many, emerging as the most sought-after destinations for a romantic escape. Beyond Bangkok, Tokyo and Kuala Lumpur, destinations like Pattaya, Seoul, Bandung, Manila, Jakarta, Yogyakarta, and Bali make up the top 10 most-searched Valentine's weekend getaways, beckoning couples with promises of both urban adventures and sun-kissed beach retreats. Whether it's a serene sunset cruise along the Chao Phraya River in Bangkok, a cozy hot spring experience on the outskirts of Tokyo, or a candlelit dinner with a view of the Petronas Towers in Kuala Lumpur, each destination offers unique experiences to celebrate love. Couples can indulge in a romantic stroll through Seoul's charming Bukchon Hanok Village, explore the vibrant art scene in Yogyakarta, or unwind on the sunny beaches of Bali. For those seeking a blend of culture and relaxation, Bandung's lush tea plantations and Manila's historic Intramuros provide the perfect backdrop for love to blossom. Leading the charge in celebrating love through travel are couples from Thailand, Indonesia, and South Korea. Indonesians, in particular, have shown an 86% increase in travel interest compared to last year. Krishna Rathi, Associate Vice President at Agoda, shared, "With Valentine's Day fortuitously falling on a weekend once again this year, it's the perfect opportunity for a romantic getaway or a cozy staycation. Agoda's insights reveal a growing passion among Asian couples for both local and international escapes. We're thrilled to help them create cherished memories, whether basking on a beach or exploring the vibrant streets of Asia's most romantic cities." For those planning a romantic getaway, Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Discover the best deals on Agoda's mobile app and start planning your next adventure today.

2026-02-13

Agoda Unveils the Most Popular Destinations for Couples this Valentine's Day

SINGAPORE, Feb. 13, 2026 /PRNewswire/ -- Digital travel platform Agoda reports a 25% increase in travel interest among Asian couples for Valentine's weekend, according to accommodation searches made on Agoda for check-ins between 13-15 February 2026. Bangkok, Tokyo, and Kuala Lumpur have captured the hearts of many, emerging as the most sought-after destinations for a romantic escape. Beyond Bangkok, Tokyo and Kuala Lumpur, destinations like Pattaya, Seoul, Bandung, Manila, Jakarta, Yogyakarta, and Bali make up the top 10 most-searched Valentine's weekend getaways, beckoning couples with promises of both urban adventures and sun-kissed beach retreats. Whether it's a serene sunset cruise along the Chao Phraya River in Bangkok, a cozy hot spring experience on the outskirts of Tokyo, or a candlelit dinner with a view of the Petronas Towers in Kuala Lumpur, each destination offers unique experiences to celebrate love. Couples can indulge in a romantic stroll through Seoul's charming Bukchon Hanok Village, explore the vibrant art scene in Yogyakarta, or unwind on the sunny beaches of Bali. For those seeking a blend of culture and relaxation, Bandung's lush tea plantations and Manila's historic Intramuros provide the perfect backdrop for love to blossom. Leading the charge in celebrating love through travel are couples from Thailand, Indonesia, and South Korea. Indonesians, in particular, have shown an 86% increase in travel interest compared to last year. Krishna Rathi, Associate Vice President at Agoda, shared, "With Valentine's Day fortuitously falling on a weekend once again this year, it's the perfect opportunity for a romantic getaway or a cozy staycation. Agoda's insights reveal a growing passion among Asian couples for both local and international escapes. We're thrilled to help them create cherished memories, whether basking on a beach or exploring the vibrant streets of Asia's most romantic cities." For those planning a romantic getaway, Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Discover the best deals on Agoda's mobile app and start planning your next adventure today.

2026-02-13

ETERNITYX RESEARCH FINDS CHINA'S OUTBOUND MARKET ENTERING A NEW VALUE DRIVEN PHASE

With Trips Set To Surpass 225 Million In 2026, Affluent Travellers Are Extending Long Haul Stays And Reshaping Global Travel Demand Download Image HONG KONG, SINGAPORE and SYDNEY, Feb. 13, 2026 /PRNewswire/ -- China's outbound travel market is projected to exceed 225 million trips in 2026, surpassing pre pandemic levels and moving beyond recovery into a structurally different phase of growth. Report Cover - Powering 2026: An Outlook of China's Affluent Outbound Travellers According to Powering 2026 Affluent China Outbound Travel What Comes Next for Brands, jointly developed by EternityX and MoonFox, more than 90 percent of affluent Chinese consumers are planning overseas travel this year. Between January and August 2025, Mainland Chinese travellers recorded 220 million cross border trips, up 15.4 percent year on year, while outbound air passenger volume rose more than 20 percent. Visa free access now spans 158 countries, accelerating long haul intent and reducing friction. The data points to a deeper transformation. China's outbound market is not merely returning. It is upgrading in duration, segmentation, and revenue density. From Volume Recovery to Value Capture: Safety and infrastructure are now baseline expectations rather than differentiators. Nearly half of affluent travellers cite safety as a decisive factor in destination choice, while price sensitivity has declined among higher income tiers. Holiday peaks are expected to intensify in 2026, yet the more significant shift lies in spending structure. High Net Worth Individuals now average more than 16 days on long haul trips, with per capita budgets frequently exceeding RMB 100,000. Mid haul demand is broadening into the high income segment, while short haul continues to anchor overall volume. The result is a market that rewards value creation over scale. Three Demand Curves: China's outbound market operates across three structurally distinct affluent tiers, each defined by different travel patterns, booking cycles, spending priorities, and media ecosystems. For destinations and global brands, this segmentation determines channel allocation, pricing strategy, and margin resilience. Segment Mid Income High Income High Net Worth Annual Household Income RMB 500,000 to 1 million(≈ USD 72K – 146K) RMB 1 million to 1.5 million(≈ USD 146K – 215K) Above RMB 1.5 million(≈ above USD 215K) Travel Pattern High frequency short haul Expanding mid haul and longer stays • Long haul dominant• 16+ day stays Booking Window • 1 to 2 weeks before departure 3 to 4 weeks for mid haul • Flexible, often earlier for long haul Top Destinations for 2026 • Hong Kong TGI 108• Indonesia TGI 103• Malaysia TGI 101 • UAE TGI 145• Qatar TGI 126 • Australia TGI 149• New Zealand TGI 136 Consumption Focus • Apparel 40.2%• Food specialties 34.4%• Digital products 29.9% • Apparel 40.4%• Financial products 24.4% • Premium cosmetics 38.1%• Luxury goods 23.8% Accommodation Drivers • Affordable price TGI 102• Platform ratings TGI 118 • Convenient location TGI 105• High safety standards TGI 107 • Additional services TGI 239• Premium views TGI 147• Exceptional hygiene TGI 138 Primary Media Influence • Social platforms and peer reviews Multi-channel validation • Official sources and curated networks Primary Booking Channel • OTA platforms OTA plus brand websites • Direct booking, advisors• Curated channels Revenue Role Volume anchor Balanced value growth • Margin expansion engine Media Behaviour Signals Market Maturity: Mid income travellers are platform driven. Social media shapes discovery, and OTAs dominate conversion within compressed booking windows. High income travellers operate across layered validation systems, combining social inspiration with OTA and brand verification. Planning cycles are longer, particularly for mid haul travel. High Net Worth Individuals follow a clear trust hierarchy. Official sources, expert commentary, and curated networks outweigh mass influencers. Direct communication and premium service assurance drive conversion. China's outbound traveller no longer moves through a single marketing funnel. It moves through three distinct influence ecosystems. Charlene Ree, CEO and Founder of EternityX, "China's outbound recovery is no longer cyclical. It is structural. When a market surpasses 225 million outbound trips and more than 90 percent of affluent consumers are planning overseas travel, the conversation shifts from volume recovery to value capture." Charlene added, "High Net Worth travellers staying beyond 16 days and deploying six figure budgets are not incremental demand. They are reshaping revenue density for destinations and premium brands. This is a capital allocation question. Growth will not come from scaling reach. It will come from precision. Brands that pivot from broad acquisition to segmented, trust led engagement will capture disproportionate share of wallet in the next cycle". Deric Wong, Chief Business Officer of EternityX, said, "The headline number is significant, but the real story is segmentation. China's outbound market is no longer one growth curve. It is three demand engines. Short haul volume depends on OTA visibility and peer validation. Mid haul growth requires integrated multi-channel reinforcement. Long haul margin expansion demands credibility and premium service design. This is not a media planning adjustment. It is a revenue architecture shift. In 2026, precision beats scale." The 2026 Imperative: Short haul volume remains anchored by digitally fluent mid income travellers. Mid haul expansion is driven by high income households. Long haul profitability is underwritten by High Net Worth Individuals. China's outbound market has matured into a tiered revenue ecosystem. The brands that succeed will treat segmentation not as a marketing tactic, but as a strategic growth framework. Download the full report here. About EternityX Marketing Technology EternityX Marketing Technology equips brands and businesses to master the realm of Chinese audiences through the Power of Three - PilotX, NaviX, and MediaX. These cutting-edge, AI–driven solutions provide data–driven insights and precise targeting that help brands connect with profitable audiences in key markets and beyond, powering cross–border marketing campaigns for over 500 brands. By leveraging an AI–driven MarTech platform, omnichannel media reach, and strategic consultancy services, EternityX acts as a bridge between East and West, enabling brands to thrive in a rapidly evolving digital ecosystem.

2026-02-13

ETERNITYX RESEARCH FINDS CHINA'S OUTBOUND MARKET ENTERING A NEW VALUE DRIVEN PHASE

With Trips Set To Surpass 225 Million In 2026, Affluent Travellers Are Extending Long Haul Stays And Reshaping Global Travel Demand Download Image HONG KONG, SINGAPORE and SYDNEY, Feb. 13, 2026 /PRNewswire/ -- China's outbound travel market is projected to exceed 225 million trips in 2026, surpassing pre pandemic levels and moving beyond recovery into a structurally different phase of growth. Report Cover - Powering 2026: An Outlook of China's Affluent Outbound Travellers According to Powering 2026 Affluent China Outbound Travel What Comes Next for Brands, jointly developed by EternityX and MoonFox, more than 90 percent of affluent Chinese consumers are planning overseas travel this year. Between January and August 2025, Mainland Chinese travellers recorded 220 million cross border trips, up 15.4 percent year on year, while outbound air passenger volume rose more than 20 percent. Visa free access now spans 158 countries, accelerating long haul intent and reducing friction. The data points to a deeper transformation. China's outbound market is not merely returning. It is upgrading in duration, segmentation, and revenue density. From Volume Recovery to Value Capture: Safety and infrastructure are now baseline expectations rather than differentiators. Nearly half of affluent travellers cite safety as a decisive factor in destination choice, while price sensitivity has declined among higher income tiers. Holiday peaks are expected to intensify in 2026, yet the more significant shift lies in spending structure. High Net Worth Individuals now average more than 16 days on long haul trips, with per capita budgets frequently exceeding RMB 100,000. Mid haul demand is broadening into the high income segment, while short haul continues to anchor overall volume. The result is a market that rewards value creation over scale. Three Demand Curves: China's outbound market operates across three structurally distinct affluent tiers, each defined by different travel patterns, booking cycles, spending priorities, and media ecosystems. For destinations and global brands, this segmentation determines channel allocation, pricing strategy, and margin resilience. Segment Mid Income High Income High Net Worth Annual Household Income RMB 500,000 to 1 million(≈ USD 72K – 146K) RMB 1 million to 1.5 million(≈ USD 146K – 215K) Above RMB 1.5 million(≈ above USD 215K) Travel Pattern High frequency short haul Expanding mid haul and longer stays • Long haul dominant• 16+ day stays Booking Window • 1 to 2 weeks before departure 3 to 4 weeks for mid haul • Flexible, often earlier for long haul Top Destinations for 2026 • Hong Kong TGI 108• Indonesia TGI 103• Malaysia TGI 101 • UAE TGI 145• Qatar TGI 126 • Australia TGI 149• New Zealand TGI 136 Consumption Focus • Apparel 40.2%• Food specialties 34.4%• Digital products 29.9% • Apparel 40.4%• Financial products 24.4% • Premium cosmetics 38.1%• Luxury goods 23.8% Accommodation Drivers • Affordable price TGI 102• Platform ratings TGI 118 • Convenient location TGI 105• High safety standards TGI 107 • Additional services TGI 239• Premium views TGI 147• Exceptional hygiene TGI 138 Primary Media Influence • Social platforms and peer reviews Multi-channel validation • Official sources and curated networks Primary Booking Channel • OTA platforms OTA plus brand websites • Direct booking, advisors• Curated channels Revenue Role Volume anchor Balanced value growth • Margin expansion engine Media Behaviour Signals Market Maturity: Mid income travellers are platform driven. Social media shapes discovery, and OTAs dominate conversion within compressed booking windows. High income travellers operate across layered validation systems, combining social inspiration with OTA and brand verification. Planning cycles are longer, particularly for mid haul travel. High Net Worth Individuals follow a clear trust hierarchy. Official sources, expert commentary, and curated networks outweigh mass influencers. Direct communication and premium service assurance drive conversion. China's outbound traveller no longer moves through a single marketing funnel. It moves through three distinct influence ecosystems. Charlene Ree, CEO and Founder of EternityX, "China's outbound recovery is no longer cyclical. It is structural. When a market surpasses 225 million outbound trips and more than 90 percent of affluent consumers are planning overseas travel, the conversation shifts from volume recovery to value capture." Charlene added, "High Net Worth travellers staying beyond 16 days and deploying six figure budgets are not incremental demand. They are reshaping revenue density for destinations and premium brands. This is a capital allocation question. Growth will not come from scaling reach. It will come from precision. Brands that pivot from broad acquisition to segmented, trust led engagement will capture disproportionate share of wallet in the next cycle". Deric Wong, Chief Business Officer of EternityX, said, "The headline number is significant, but the real story is segmentation. China's outbound market is no longer one growth curve. It is three demand engines. Short haul volume depends on OTA visibility and peer validation. Mid haul growth requires integrated multi-channel reinforcement. Long haul margin expansion demands credibility and premium service design. This is not a media planning adjustment. It is a revenue architecture shift. In 2026, precision beats scale." The 2026 Imperative: Short haul volume remains anchored by digitally fluent mid income travellers. Mid haul expansion is driven by high income households. Long haul profitability is underwritten by High Net Worth Individuals. China's outbound market has matured into a tiered revenue ecosystem. The brands that succeed will treat segmentation not as a marketing tactic, but as a strategic growth framework. Download the full report here. About EternityX Marketing Technology EternityX Marketing Technology equips brands and businesses to master the realm of Chinese audiences through the Power of Three - PilotX, NaviX, and MediaX. These cutting-edge, AI–driven solutions provide data–driven insights and precise targeting that help brands connect with profitable audiences in key markets and beyond, powering cross–border marketing campaigns for over 500 brands. By leveraging an AI–driven MarTech platform, omnichannel media reach, and strategic consultancy services, EternityX acts as a bridge between East and West, enabling brands to thrive in a rapidly evolving digital ecosystem.

2026-02-13

/C O R R E C T I O N -- BEYOND Expo/

In the news release, "UFC FIGHT NIGHT® To Take Place During BEYOND Week 2026 ", issued on (Feb, 02, 2026) by BEYOND Expo over PR Newswire, we are advised by the company that the 7th paragraph, 1st sentence, should read "Kevin Chang, UFC Senior Vice President and Head of Asia added:" rather than "Kevin Chang, Senior Vice President and Head of Asia added:" as originally issued inadvertently. Complete, corrected release follows: UFC FIGHT NIGHT® To Take Place During BEYOND Week 2026 Attracting Next-Generation SportsTech Solutions Through a New Open Innovation Program MACAO, Feb. 2, 2026 /PRNewswire/ -- BEYOND Expo 2026 today announced a focused collaboration that will feature UFC, the world's premier mixed martial arts organization, as part of a dedicated Open Innovation Program during BEYOND Week, May 27-31, 2026. This initiative will explore how emerging technologies are reshaping athlete performance, wellness, and the future of sports and entertainment. BEYOND Expo 2026, the flagship event of BEYOND Week, will take place from May 27–30, 2026, in Macao, China. Guided by its vision of "Empowering Asia, Bridging the World," BEYOND Expo convenes global innovators, entrepreneurs, investors, corporations, and policymakers to explore frontier technologies across AI, robotics, healthcare, sustainability, consumer technology, and digital entertainment. The announcement aligns with UFC's broader activities in Macao, following its multi-year strategic agreement with Galaxy Macau Integrated Resort, which will bring three UFC FIGHT NIGHT® events to Galaxy Arena starting from 2026, including the opening round of Road to UFC Season 5, the breakout tournament that provides top Asia-Pacific MMA prospects a direct pathway to UFC. Together, these developments reinforce Macao's emergence as a regional hub for major sports, entertainment, and innovation. At BEYOND Expo 2026, the Open Innovation Program will convene technology companies, startups and industry leaders to showcase and exchange perspectives on the frontier of SportsTech. The program focuses on bold, multi-dimensional solutions — spanning robotics and wearable biometrics; AI-driven coaching and predictive analytics; and immersive health training alongside next-generation fan engagement technologies. These innovations are set to redefine athlete performance, recovery, and the global sports experience. With UFC representatives and other industry experts providing insights during curated showcases and forums, the SportsTech track stands as a must-attend component of BEYOND Expo 2026. Jason Ho, Co-Founder of BEYOND Expo, said: "Innovation thrives at the intersection of industries. BEYOND Expo provides an open platform where global organizations and innovators can exchange ideas and explore how technology is shaping performance, wellness, and engagement across sectors. We are pleased to feature UFC within our 2026 Open Innovation Program as we advance our mission of "Empowering Asia, Bridging the World"." Kevin Chang, UFC Senior Vice President and Head of Asia added: "Asia remains a vital region for the evolution of global sports and entertainment. Being featured at BEYOND Week 2026 represents an exciting opportunity to engage with the innovation community and contribute to meaningful conversations around technology, performance, and the future of the sports experience." BEYOND Expo 2026 will take place in Macao from May 27–30, 2026. Further information on the event, including registration details, is available at www.beyondexpo.com. About BEYOND Expo The BEYOND International Technology Innovation Expo (BEYOND Expo) is Asia's largest tech and innovation expo. Since 2021, it has served as a dynamic platform that not only showcases global technological innovations but also creates unique opportunities to drive innovation upgrades across diverse industries and regions. With the vision of "Empowering Asia, Bridging the World," BEYOND Expo has attracted participation from Asia's Fortune 500 companies, multinational corporations, unicorns, and emerging startups. Through a multifaceted program of exhibitions, summits, and various activities, BEYOND Expo has successfully built a thriving innovation ecosystem, accelerating collective progress in the Asia-Pacific region and the global technology innovation industry. www.beyondexpo.com About UFC® UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 330 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while distributing programming to more than 950 million broadcast and digital households across more than 210 countries and territories. UFC's athlete roster features the world's best MMA athletes representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

2026-02-13

/C O R R E C T I O N -- BEYOND Expo/

In the news release, "UFC FIGHT NIGHT® To Take Place During BEYOND Week 2026 ", issued on (Feb, 02, 2026) by BEYOND Expo over PR Newswire, we are advised by the company that the 7th paragraph, 1st sentence, should read "Kevin Chang, UFC Senior Vice President and Head of Asia added:" rather than "Kevin Chang, Senior Vice President and Head of Asia added:" as originally issued inadvertently. Complete, corrected release follows: UFC FIGHT NIGHT® To Take Place During BEYOND Week 2026 Attracting Next-Generation SportsTech Solutions Through a New Open Innovation Program MACAO, Feb. 2, 2026 /PRNewswire/ -- BEYOND Expo 2026 today announced a focused collaboration that will feature UFC, the world's premier mixed martial arts organization, as part of a dedicated Open Innovation Program during BEYOND Week, May 27-31, 2026. This initiative will explore how emerging technologies are reshaping athlete performance, wellness, and the future of sports and entertainment. BEYOND Expo 2026, the flagship event of BEYOND Week, will take place from May 27–30, 2026, in Macao, China. Guided by its vision of "Empowering Asia, Bridging the World," BEYOND Expo convenes global innovators, entrepreneurs, investors, corporations, and policymakers to explore frontier technologies across AI, robotics, healthcare, sustainability, consumer technology, and digital entertainment. The announcement aligns with UFC's broader activities in Macao, following its multi-year strategic agreement with Galaxy Macau Integrated Resort, which will bring three UFC FIGHT NIGHT® events to Galaxy Arena starting from 2026, including the opening round of Road to UFC Season 5, the breakout tournament that provides top Asia-Pacific MMA prospects a direct pathway to UFC. Together, these developments reinforce Macao's emergence as a regional hub for major sports, entertainment, and innovation. At BEYOND Expo 2026, the Open Innovation Program will convene technology companies, startups and industry leaders to showcase and exchange perspectives on the frontier of SportsTech. The program focuses on bold, multi-dimensional solutions — spanning robotics and wearable biometrics; AI-driven coaching and predictive analytics; and immersive health training alongside next-generation fan engagement technologies. These innovations are set to redefine athlete performance, recovery, and the global sports experience. With UFC representatives and other industry experts providing insights during curated showcases and forums, the SportsTech track stands as a must-attend component of BEYOND Expo 2026. Jason Ho, Co-Founder of BEYOND Expo, said: "Innovation thrives at the intersection of industries. BEYOND Expo provides an open platform where global organizations and innovators can exchange ideas and explore how technology is shaping performance, wellness, and engagement across sectors. We are pleased to feature UFC within our 2026 Open Innovation Program as we advance our mission of "Empowering Asia, Bridging the World"." Kevin Chang, UFC Senior Vice President and Head of Asia added: "Asia remains a vital region for the evolution of global sports and entertainment. Being featured at BEYOND Week 2026 represents an exciting opportunity to engage with the innovation community and contribute to meaningful conversations around technology, performance, and the future of the sports experience." BEYOND Expo 2026 will take place in Macao from May 27–30, 2026. Further information on the event, including registration details, is available at www.beyondexpo.com. About BEYOND Expo The BEYOND International Technology Innovation Expo (BEYOND Expo) is Asia's largest tech and innovation expo. Since 2021, it has served as a dynamic platform that not only showcases global technological innovations but also creates unique opportunities to drive innovation upgrades across diverse industries and regions. With the vision of "Empowering Asia, Bridging the World," BEYOND Expo has attracted participation from Asia's Fortune 500 companies, multinational corporations, unicorns, and emerging startups. Through a multifaceted program of exhibitions, summits, and various activities, BEYOND Expo has successfully built a thriving innovation ecosystem, accelerating collective progress in the Asia-Pacific region and the global technology innovation industry. www.beyondexpo.com About UFC® UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 330 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while distributing programming to more than 950 million broadcast and digital households across more than 210 countries and territories. UFC's athlete roster features the world's best MMA athletes representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

2026-02-13